Tag Archives: PROMOTIONS


This auto-novel won the 2021 Vogel Literary Award for unpublished manuscripts by writers under the age of 35. Allen & Unwin’s Australian office publishes the winner of this annual award. 

The award was started in 1980 by Vogel (the bread company) jointly with The Australian newspaper to encourage young writers. The manuscripts submitted must be unpublished. The rules include that the winner will be published by Allen & Unwin. 

In 2019, the judges did not award the prize due to the poor quality of entrants.  The promotions for this year’s winner are written by the former Literary Editor of the Australian and is promoted by the newspaper.    Continue reading NOW THAT I SEE YOU : VOGEL LITERARY AWARD WINNER A DISAPPOINTMENT


You’ve done your flyers, bombarded your friends and family, spammed your network and generally flooded all the usual suspects with material about your event. Yet interest is waning and your numbers are thinning. What are you doing to reach new audience?

There are many strategies you can turn to, but the number one on your list should be media publicity.

Editorial publicity is an essential part of the promotional mix in gaining profile for your event and getting ‘bums on seats’.

Just as marketing (paid advertising, posters, flyers and direct mail etc) and social media networking are important in promoting a show (or event or project), media publicity – which involves, essentially, free editorial – is essential in getting your event known in a crowded arts and media world. Continue reading THE CASE FOR GOOD PR


Independent arts publicist GEOFF SIRMAI
explains why social media is not ‘publicity’

How often have I seen it? A theatre producer arrives at the foyer for opening night, visits the box office, checks out the bookings, then goes pale.

Panicked, he or she opens their smart phone, looks at their Facebook page, checks the ‘event’, checks the ‘group’ then looks back at the bookings.

Then they do a very theatrical double-take.

Finally, in tragic tones of Shakespearean dimensions (and shaking their fist at the heavens – or is it the virtual ether above?), they shout “But they all said they were coming on Facebook!”                      Continue reading PRODUCERS PLEASE NOTE : FB IS NOT PR!


The Lower Garden Theatre Company presents an adaptation of William Faulkner’s satirical novel MOSQUITOES set against a climate of art criticism, creation and inspiration.

What pushes people away from you can sometimes be your own fight against solitude, and Miss Maurier is adamant her yacht party will make her happy. If not, then maybe sex will. Drink or swim, that's your choice.

When you're invited onto a yacht by a wealthy Sydney-sider you don't say no. Especially if you are an artist, and you could really go for a free meal or a bottle of rum. Gordon, the painter, comes aboard for more than just that. It's seems that's the case for almost everyone.

“MOSQUITOES  is an intimate night of love, laughter and shattered dreams. The mosquitoes come at dusk.”

Starring a cast of local Sydney talent, led by artistic director Todd McHenry.

MOSQUITOES [Facebook Event] from Lower Garden Theatre Company [Facebook] plays September 25 – 29 @ 8:30pm and they are running several promotions.  Wednesday 26th all tickets at $25 at the door and Thursday 27th if you are under 20, tickets are $20 at the door.