Sydney’s already bustling neighbourhood, Surry Hills, welcomes a new addition this month with the opening of the hybrid creative environment Sketch Collective. Part art gallery and part integrated agency, the destination will be home to original works from a plethora of up and coming artists as well as operating as a marketing business.
Opening with its inaugural show to the public as of now, Sketch Collective Gallery, the art side of Sketch Collective, is the brainchild of art-loving marketeer Caroline Heslop. Driven by her vision to make art more accessible, Heslop has spent the best part of 2021 curating a roster of emerging Australian based artists. Sourcing talent through a range of traditional and novel routes, the team secured artists by scrolling on Instagram and striking up conversations on the street.
Speaking about the opening of Sketch Collective’s new space, Founder & Director Caroline Heslop noted, “I wanted to create a space that combined my dual passions and experiences in art and marketing. The gallery will focus on celebrating, promoting and growing the domestic emerging art scene as well as educating newcomers to the world of art and collecting original works. The goal is to democratise art and that is why pieces will be capped out at $5,000 with an entry-level of $350. Continue reading SKETCH COLLECTIVE GALLERY : SYDNEY’S NEWEST ART GALLERY