The limited-edition tee costing $39.99 (inc GST & delivery) will be available to purchase online in Australia, New Zealand, USA and Singapore as well as in selected Cotton On stores in Australia.
100% of the proceeds from the sale of the tees will go directly to organisations dedicated to national bushfire relief efforts.
TEG CEO Geoff Jones said: “We are very grateful to Cotton On for their generosity in producing these exclusive t-shirts for FIRE FIGHT AUSTRALIA.“Buying a FIRE FIGHT AUSTRALIA tee lets fans show their support while helping those who have been affected by the ongoing national bushfire tragedy.”
Cotton On Brand Director Bianca Ginns said “We are incredibly excited to get involved and partner with Fire Fight Australia for what is going to be an amazing event in support of a truly great cause.
All of us at Cotton On have been devastated by the effects the bushfires have had across our country but are proud to see how many of our customers and team members have rallied to support the communities and people who need it most.
For us, supporting Fire Fight Australia is another way we’re rolling up our sleeves, getting around our mates and trying to make a difference to all of those who have been impacted by the fires.”
All proceeds from t-shirt sales will go directly towards key organisations providing vital “Rescue”, “Relief and Recovery” and “Rehabilitation” including:
- “Rescue” – Rural and regional fire services in affected states
- “Relief and Recovery” – Red Cross Disaster Relief and Recovery
- “Rehabilitation” – The RSPCA Bushfire Appeal
FIRE FIGHT AUSTRALIA will feature global rock legends Queen + Adam Lambert, global superstar Michael Bublé (exclusive live cross performance), Grammy award winning Canadian singer songwriter k.d. lang, Rock ‘n’ Roll Hall of Famer Alice Cooper, and Irish superstar Ronan Keating along with a cavalcade of Australian music industry heavy weights (in alphabetical order); 5 Seconds of Summer, Amy Shark, Baker Boy, Conrad Sewell, Daryl Braithwaite, Delta Goodrem, Grinspoon, Guy Sebastian, Hilltop Hoods, ICEHOUSE, Illy, Jessica Mauboy, John Farnham, Lee Kernaghan, Olivia Newton-John, Peking Duk, Pete Murray, Tina Arena and William Barton.
The concert will be hosted by writer, actor and comedian Celeste Barber, who has raised more than $50 million towards bushfire relief through her own record-breaking online appeal.