You’ve done your flyers, bombarded your friends and family, spammed your network and generally flooded all the usual suspects with material about your event. Yet interest is waning and your numbers are thinning. What are you doing to reach new audience?
There are many strategies you can turn to, but the number one on your list should be media publicity.
Editorial publicity is an essential part of the promotional mix in gaining profile for your event and getting ‘bums on seats’.
Just as marketing (paid advertising, posters, flyers and direct mail etc) and social media networking are important in promoting a show (or event or project), media publicity – which involves, essentially, free editorial – is essential in getting your event known in a crowded arts and media world. Continue reading THE CASE FOR GOOD PR